Conviva Leadership
In the news
At the ELEVATE conference on Tuesday a number of our partners made product and partnership announcements which I mentioned were coming in a teaser last Friday. Each helps move the online video advertising market forward in different ways. A brief recap of each follows:
Conviva announces Video AdVantage – Conviva, whose product monitors and reports back on the quality of online video delivered, expanded its scope with CEO Darren Feher introducing Video AdVantage, which also measures the quality of ads delivered. Video AdVantage furthers Conviva’s goal of powering a higher-quality user experience that results in longer viewing times and improved monetization.
