Conviva Leadership
In the news
Spotify, the subscription Internet music service, has implemented short- and long-form video content into its popular platform.
Content partners at launch include digital doyennes like Maker Studios, Rightster and Vice Media, and TV outlets like ABC, BBC, ESPN, NBC, Comedy Central and Turner Broadcasting. In addition, Spotify said it is introducing original content, including a series called A Full English.
The move is a big shift in strategy for the European company, which launched in the US a few years ago to much interest but so far little (or no) profit. There’s a free version that allows a certain number of specific song requests per month as well as a themed radio service, in addition to a paid premium version that allows users to select and play whichever song they choose, on-demand. The addition of video could encourage more users to upgrade to the paid version by adding more value.
