Multiscreen viewing reaches ‘all-time high,’ but mobile growth is splintering measurement

The number of multiscreen devices used within each household worldwide has reached the highest point yet, averaging two devices, such as a smartphone or tablet, per three-person home. And they’re present in 28 percent of households across the globe, according to a new study released by Conviva.

However, the quality of streaming video still varies widely, despite improvement, the company said in its 2015 Viewer Experience Report. And wireless carriers such as AT&T (NYSE: T) and Verizon (NYSE: VZ) play a key role in ensuring quality on mobile devices.

Conviva, a provider of multiscreen delivery services, collected data during 2014, measuring almost 2 trillion events across 50 billion streams, according to Conviva’s Simon Jones, VP of marketing, and Keith Zubchevich, chief strategy officer, in an interview with FierceOnlineVideo during NAB 2015.