QoE impacts profitability of OTT

Conviva, the OTT video optimisation specialist, has released the findings of its third annual Viewer Experience Report, which found that even as audiences swell and potential subscription revenue balloons, the challenges to building a sustainable OTT service are piling up. Consumers no longer simply expect a service to work, they demand that it provide a high-end experience. Delivering a top-notch experience to each and every viewer has never been more complex — nor more fundamental — to acquiring and retaining an audience.