Streaming experience still marred by playback

Playback interruptions remain a key issue for multi-screen viewing but video start failures are decreasing, finds new research.

Video start failures have decreased by almost half to an all-time low of 2.6% while buffering and low resolution experiences remained relatively unchanged from 2013, according to Conviva’s 2015 Viewer Experience Report.

For each 1% of interruptions experienced, 14 minutes of viewer engagement is lost on average, showing that playback interruptions are still the biggest enemy in a multi-screen environment, said the OTT provider.