Buffering remains public enemy No 1 for OTT viewers

Internet video start failures are diminishing but other factors remain relatively unchanged, according to a new report from Conviva.

Conviva’s third annual Viewer Experience Report found that even as audiences swell and potential subscription revenue balloons, the challenges to building a sustainable OTT service are piling up.

In all, video start failures have decreased by almost half to an all-time low of 2.6 percent while buffering and low resolution experiences remained relatively unchanged from 2013. Such interupptions remain costly too: 14 minutes of viewer engagement is lost on average for each 1% of interruptions experienced.