OTT Challenges Pile Up as Viewing Experience has Huge Impact on Profitability

Whether it is traditional TV or new services such as over-the-top (OTT), quality of experience (QoE) impacts the profitability of every digital media business, says research from Conviva.

In its third annual Viewer Experience Report the provider of OTT video experience optimisation found that even as audiences swell and potential subscription revenue balloons, the challenges to building a sustainable OTT service are piling up.