Conviva: 1% Interruptions Lead to 14 Minutes of Lost Engagement

In its annual viewer experience report, Conviva finds that OTT streaming is improving, but multiscreen viewers are more demanding than ever.

While the quality of over-the-top video services is rising, so are viewer demands. Video optimization specialist Conviva released its 2015 Viewer Experience Report today, and the findings lay out challenges for OTT providers.

Playback interruptions are the biggest problem for OTT services, as each 1 percent of interruptions experienced leads to 14 minutes of lost viewer engagement. Viewers have high demands, and tune out quickly when playback isn’t perfect. Conviva found that video start failures have fallen to a new low of 2.6 percent. However, the rates for video buffering and low-resolution playback haven’t changed since 2013.