Conviva Leadership
In the news
Millennials don’t find videos; videos find them, according to February 2015 research by Trendera.
When the trend forecasting and brand strategy firm asked US millennial internet users how they found videos, nearly four in 10 said they saw what videos were recommended for them. Fully 37% subscribed to certain channels so that their favorite content would come to them when available, 36% relied on online trends to tell them what to view, and just over three in 10 looked at what their friends on social had shared.
