March Madness: The All-Important ‘Missing’ Stat

March Madness 2015 was a success in terms of many metrics including ratings, ad revenue, audience size and live stream volume – all of which should come as little surprise as the event breaks records in these areas annually. But perhaps the most important stats are ‘missing’ in action.

The metric in question is perhaps the most important, given the rise of the event, to all stakeholders in live event streaming. The length of the average stream (duration) is what’s likely under wraps and could tell the industry the most about viewer engagement, especially when compared to numbers from past March Madness streaming.