Quality and Streaming Issues Result in 75% Video Viewers Giving Up in the First Four Minutes of Playback, says Conviva

Conviva, a company that provides video experience optimization solutions in partnership with top tier media companies and premium OTT video broadcasters and operators, recently shared findings from its report “How Consumers Judge their Viewing Experience”, highlighting that stream interruptions, inadequate picture fidelity and other poor streaming experience issues prompt nearly three-quarters of all OTT video viewers to give up in the first four minutes of playback.