World cut? Connected TV viewers make up 8% of World Cup total

This year’s World Cup set numerous records for audience scope and size for streaming across devices. With a unique, Internet-scale view of the event, Conviva monitored over 28 billion viewing minutes, from over 700 million unique viewers over the span of the event. Conviva’s data continued to prove quality (low buffering and high resolution) is the leading factor for viewer engagement, but an increasing viewing upside was also recognized on larger screens. Most interestingly, connected TV viewers are up to almost 8% of total viewers, likely made up of cable-cutters who still want the high-quality, lean-back experience of a large-screen TV.