Conviva Leadership
In the news
The Streaming Media 100 list is only 3 years old, but it’s already undergone significant changes. Between the first and second installments (2011 and 2012, respectively), we decided to narrow the focus to exclude broadcasters that had made the move into online video, and instead consider only companies for whom, as I wrote in the introduction to last year’s list, “online video is in their DNA.”
This year, we’ve narrowed our purview even further, for the simple reason that the industry has grown so much in the last 12 months that we found it difficult to narrow the list down to 100 companies. The solution was an obvious one: focus exclusively on the technology companies that enable content creators and publishers to innovate and build their audiences. So you won’t find any content companies on the list — they deserve their own list, and we’re looking at how best to honor them in 2014.
Beyond that delineation, though, the process for choosing the 100 remains the same: We began with a list of more than 250 companies, then asked Streaming Media’s editorial and publishing staff to rank each one on a scale of 1 (doesn’t belong on the list at all) to 5 (absolutely must be on the list if the list is to have any credibility). After the votes were cast, only three companies averaged a perfect 5, and every company in the final 100 averaged at least a 2.5. To give you a sense of the spread, all of the companies in the top 50 scored at least a 3.3.
