Life at Conviva
Conviva Leadership
The Science
MEDIA PIPELINE & DELIVERY
Bitrate Rendition Efficiency
BUSINESS IMPACT
Reduce CDN operational costs
by 5-27%
A large North American SVOD was able to lower CDN fees when they realized that they were paying for storage of 2M+ rendition/asset pairings that were not being used.
Business Problem
Why would you want to pay for storage of multiple renditions of assets across all of your CDNs? What happens if you’re paying to store multiple renditions of assets that your viewers aren’t ever using? Or if you need them, how do you know that the adaptive bitrate for all these renditions are optimized effectively?
Conviva’s Solution
Conviva gives you instaneous insight on viewer time spent for each bitrate profile for each rendition, for every device. With these inights, you can decide what you should still be paying for or not.
