Life at Conviva
Conviva Leadership
The Science
MEDIA PIPELINE & DELIVERY
Improve App Versions
BUSINESS IMPACT
Increase minutes watched by 11-43 minutes per session, per user and increase ad impressions by +244M
A global streaming publisher improved viewer experience by 30% with just one app update. This correlated with higher viewer engagement and an overall increased ad and subscriber revenue.
Business Problem
It’s tough to deliver viewing experiences your viewers will love. Teams are constantly updating app versions, running manual QA on app performance, and gaining little insight into what changes might actually drive the impact viewers want. With viewer expectations just getting higher, product and engineering teams are stuck in an endless cycle of app updates with minimal insight into their influence on viewer engagement.
Conviva’s Solution
Conviva offers real-time performancce monitoring to compare app version performance in real time and instantly perform deep root cause analysis on any issue. We also deliver AI-powered alerting to detect and alert your team to any discrepancies in app performance between player versions.
