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ADVERTISING QOE
Optimize Ad Delivery
BUSINESS IMPACT
Increase advertising revenue by $4.4M with ad inserts during pause video time
A global streamer identified a potential $4.4M increase in advertising revenue by implementing new ad units during video pause time.
Business Problem
Imagine one of your loyal viewers pauses their favorite show for a snack break. Instead of them staring at an awkward still of the lead actor, it’s a great opportunity to show an ad. It doesn’t impact viewer experience, and it creates additional ad inventory that wasn’t previously being utilized.
Conviva’s Solution
Leverage Conviva’s Paused Time metric to identify total minutes of pause time that can be used to increase ad load, total ad minutes, and ultimately ad revene.
