ADVERTISING QOE

Ad Currency & Benchmarking

BUSINESS IMPACT

Increase reporting accuracy for advertisers

Improve accuracy in ad reach & frequency leading to improved ad revenue and increased ROI for advertisers.

Business Problem

For decades publishers & advertisers have been subject to 3rd-party panel-based measurement, thanks to a highly fragmented ecosystem. But it’s time for a change. Unlock highly accurate, census-level ad measurement for benchmarking and currency. Avoid sampling, and base your advertising measurement on comprehensive analytics around every single viewer sesion.

Conviva’s Solution

Conviva delivers higher accuracy measurement based on publisher 1st party data and provides census-level standardized data on reach, frequency, content engagement, audience, and more, across all your digital properties.

For 15 years, Conviva has supported nearly
every major live event and every major streaming service launch.

  • BT logo
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  • Major League Baseball Logo In White
  • Fox logo
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Ready to put your data to work?

Get Started