What Is Benchmarking?

Benchmarking involves the systematic evaluation and comparison of performance metrics to establish a standard of excellence within the app and video streaming industry. This process enables providers to assess the efficiency of their services by measuring key factors such as video quality, loading times, and user engagement against established benchmarks or industry standards. By benchmarking, digital platforms can identify areas for improvement, optimize their workflows, and enhance the overall quality of experience (QoE). Additionally, benchmarking facilitates competitive analysis, allowing services to stay abreast of industry trends and ensure they remain at the forefront of technological advancements, ultimately contributing to the continual evolution and optimization of app and video streaming offerings.