What Is Over-the-Top (OTT)?

Over-the-Top (OTT) refers to the delivery of video, audio, and other media content over the internet, bypassing traditional linear cable or satellite television services. OTT platforms have gained immense popularity in recent years, revolutionizing the way users access and consume entertainment. These services are accessible on a variety of devices, including smartphones, smart TVs, tablets, and computers, providing your users with the flexibility to watch content anytime, anywhere. 

OTT platforms offer a wide range of content, including movies, TV shows, original series, documentaries, and live broadcasts, catering to diverse interests and preferences. OTT’s success can be attributed to its user-friendly interfaces, personalized recommendations, and the ability to offer on-demand content, allowing your users to tailor their viewing experience. The rise of OTT has not only transformed the entertainment industry, but has also prompted shifts in advertising strategies and content production, making it a pivotal player in the evolving digital media landscape.