What Is Video-on-Demand (VoD)?

Video-on-Demand (VoD) represents a groundbreaking shift in the way audiences consume visual content. This technology enables users to access video content stored in online libraries including movies, TV shows, and other multimedia, at their convenience, on-demand. Unlike traditional broadcasting, pre-recorded videos are stored in an extensive online catalog, allowing your users to choose when and what to watch through any compatible device. This technology provides flexibility and control over their entertainment experiences.

VoD services often include features like pause, rewind, and fast-forward, giving your viewers greater interactivity. Additionally, the emergence of subscription-based VoD models has further diversified the landscape, offering users choices in how they access and pay for content. The popularity of VoD has not only transformed consumer viewing habits, but has also influenced content production strategies, with an increasing emphasis on original programming to attract and retain subscribers. Within the intricate network architectures that support VoD services, Conviva plays a pivotal role by offering crucial insights through our Operational Data Platform This empowers service providers with valuable information about viewer engagement, potential areas for improvement, and other essential metrics.