Life at Conviva
Conviva Leadership
The Science
APP PERFORMANCE IMPROVEMENT
Login Acceleration
BUSINESS IMPACT
Reduce Time To Login by 135%
A popular baseball streaming publisher was prepping for Game 1 of their series against a key rival when they noticed a sudden uptick in login processing time. With the game fast approaching, the team knew they needed to act fast.
Using Conviva’s Instant Filtering, they drilled down to the impacted viewers, zooming into the specific devices and operating systems experiencing the issue.
From there, a team member noticed that a 3rd party authentication service was reporting abnormally high network request times. They then drilled down into that authentication service and found the specific broken URL request causing the increase in login processing time. Luckily, the baseball streamer was able to quickly solve their issue and fans didn’t miss a minute of the game.
In just 4 clicks, the sports publisher was able to identify the issue, drill into impacted devices, and diagnose the root cause from a 3rd party authentication service.
Business Problem
Don’t be a bottleneck in your own app. Users will quit your app in seconds if their login experience is slow, complicated, or asks too many questions. Get users to the experiences that matter most as quickly as possible with a streamlined login experience.
Conviva’s Solution
Conviva enables teams to map every step of their login process to build stateful user experience metrics like Time to Login, Login Success Rate, or Login Technical Failures. These insights help to pinpoint gaps in login process that might trap users and keep them from logging in. Teams can confidently experiment and test features to speed up login and monitor the impact on user experience in real-time.
