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The Science
MEDIA PIPELINE & DELIVERY
Streamline Screencasting
BUSINESS IMPACT
Streamline viewership across all devices
A European media company was able to shorten the time it takes to cast content on key devices by 15%, getting users to their content faster.
Business Problem
Viewers around the globe are screencasting their favorite shows onto their at home devices, but most streaming operations teams don’t have visibility into that process. How long does casting take? Are there errors in that process? Is there a drop off when viewers can’t cast their shows? As the world becomes more mobile, it’s critical to ensure viewers have the same experience, whether they’re watching on their mobile phones or screencasting it to another device.
Conviva’s Solution
Conviva’s Semantic Mapper and Metric Builder can be used to map the critical events within a screencasting flow, from the time a user presses “Cast” to the time it takes to appear on their screens. This can be used to identify errors, drop off rates, and opportunities to speed up screencasting.
