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Video Analytics Platform
Take control of your streaming business with Conviva’s uniquely comprehensive video analytics platform. We take pride in offering our clients a 360° view of their video streaming services, integrating performance and impact intelligence into the world’s most accurate and granular data set. With access to this information, Conviva clients benefit from our three core principles: every streaming session matters, each person’s viewing experience is different, and real-time actionable insights are essential.
How the Conviva Video Analytics Platform Works
Conviva is the global leader in streaming media intelligence, thanks to the development of a proprietary sensor that can be embedded directly into video players on connected devices from smartphones to Rokus and everything in between. Since the sensor is located at the closest point to the viewer, it can give the most complete measurement of viewer statistics. In order to handle the abundance of precise information transmitted from these sensors, we have also developed an AI-driven system powerful enough to process every second of every stream on every screen. This unique video analytics platform allows us to offer our clients the kind of comprehensive, real-time analytics, intelligence, and benchmarking which empower them to navigate the fast-paced world of video streaming.
Personalized Performance Insights
Using Conviva’s data insights into content performance, our clients gain the unique opportunity to examine their video product through their viewer’s eyes. Conviva platform users can fully understand which of their viewers are watching what content, along with where, when, and even why. This empowers our clients to improve their content strategies with marketing and monetization optimized to speak to the right viewer at the right moment.
Holistic Social Insights
Conviva also believes a holistic vantage point is more valuable to our platform users than separate input from a multitude of social media engines. That’s why Conviva Social Insights gives clients automated reports on how their content and campaigns perform across all major social media platforms. This information empowers our clients to understand their audience, their competitors, their best performing content, and their sponsorship opportunities, and refine their social media strategies accordingly.
Granular Quality Metrics
By using our video analytics platform, clients can also monitor their viewers’ individual experiences, both for streaming quality and for viewer engagement. This double feature supports our clients in resolving or avoiding video streaming disruptions and in boosting viewer retention. By taking advantage of Conviva’s ability to provide both global and uniquely granular insight into viewers’ quality of experience, clients can drive their video streaming businesses toward success.
Optimized Ad Delivery
Conviva’s Ad Insights also empower our clients to track campaign performance, promote variety, and combat ad fatigue in viewers. Our platform offers clients the business-changing ability to understand both the impressions their ads received and the ones that were lost. Clients will also gain an understanding of individual ad viewers’ engagement, as well as the characteristics, interests, and expectations of their target audiences. With this highly detailed data set, clients can maximize their ad spending in support of their other video streaming initiatives.
Integrate insights across your entire streaming business.
Only the Conviva Platform integrates intelligence from all of your experience, ad, social and content initiatives, identifies cross-platform opportunities and taps into their multiplier effects at every level of your organization.